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GetResponse Review: Features, Pricing and Best Alternatives

6.8/1 (expert score)
Product is rated as #2 in category 

App Summary

Overall Rating: 0


Affordable Email Marketing software
User friendly and easy to use
Many features
Free trial available


Lacks of email marketing automation features
Lacks of advanced features
Poor customers support


Ease of Use




You want to start email marketing but you don't know which tool is the best for your business. Choosing the best email marketing software can be a daunting task. People are always looking for the best email marketing software.

The problem with most marketing automation tools is that they are complicated and difficult to use. There are so many different email marketing tools out there that it can be hard to find the right one. However, GetResponse has made their software simple so that even beginners can use it effectively.

That's what you'll find in this GetResponse Review! When using this tool, you don’t need any technical knowledge as everything is done through an easy-to-use interface without having to write code or scripts.

GetResponse Review 2021 will help you make an informed decision about whether or not this is the right service for your business! We'll use years of experience in digital marketing to give you insights on what makes this platform great (and not-so-great) based on user experiences with GetResponse.

This GetResponse Review includes a comprehensive overview of their features, pricing options, pros and cons, and alternatives that might work better for specific types of businesses/email marketers. Let's get started!

What Is GetResponse And Why Should You Use It?

GetResponse is an email marketing software that was designed to help businesses acquire, engage and retain customers. It's one of the easiest email marketing tools that allows users to set up an email campaign in a few easy steps. It is a good solution for those who don’t have any technical knowledge of email marketing software.

Here are some reasons why you should use GetResponse for your business

  • Easy to set up-GetResponse is an email marketing software that helps you to create, send and deliver emails effectively. They have a very simple yet powerful drag & drop editor that you can use to create beautiful email templates. This software is very simple and easy to set up for both beginners and professionals. You don’t need to be a tech-savvy person.
  • Great for beginners and professionals-It is the best email marketing platform for businesses of all sizes. It's perfect for startups, small businesses, online entrepreneurs, and big corporations that are looking for a tool to manage their email marketing campaigns. They provide a free trial for 30 days for those who want to check its features and capabilities before subscribing. It’s also suitable for businesses who want to run email campaigns on their own without having to pay for extra help (i.e.. hiring an agency.)
  • Well-integrated with other services-Most of the popular email marketing tools is only used on their own. You have to pay separately for CRM tools or various other integrations that can be very expensive. However, GetResponse is an email marketing software where you get to pay only one price and access over thirty integrations. You can use their software with several other e-commerce platforms, CRM tools, membership subscriptions, and other solutions on the web.
  • Professional email marketing for beginners-GetResponse is the best tool for newbies who want to start their email marketing campaigns on their own. You can manage and create your email marketing strategies on your own without having to pay for extra help.
  • A complete solution at a great price- You don’t need to pay for separate services if you use GetResponse. You will get everything that you need for email marketing on their software, including data management, automation, landing pages, forms, and even e-commerce features.

getresponse features

GetResponse Features Overview

GetResponse is a complete email marketing software with a lot of features that you can use to help your business grow. Moreover, you can log in GetRespons on any device like desktop, iOS, and android.  Here are some of the features of their software.

1. GetResponse Email Marketing Features

GetResponse is one of the most popular email marketing tools on the market. They provide complete email marketing tools for email marketers with several features that you can use to create, send and deliver email campaigns.

Here are some of the key features that you will find in their marketing automation tool.

  • The drag and drop editor- With the help of their drag & drop email creator, you can create beautiful email templates in a few minutes. It's very easy to use even for beginners who don’t have any coding background.
  • The campaign monitor- This feature allows you to monitor and improve your email campaigns in real-time. It’s very helpful for those who want to track their email campaign performance and improve their sales.
  • Pre-designed templates- You can choose from more than 500+ pre-designed email templates. They have a variety of styles and designs that you can use for your business.
  • The email address list management- This feature helps you to manage, segment, and import subscribers into your email lists. You can do it manually or directly connect your GetResponse account with third-party list providers like MailChimp, AWeber, Constant Contact, and more.
  • Auto Responders- They have a powerful automation feature that you can use to send follow-up emails, trigger email campaigns based on user’s behavior, and even welcome emails. Furthermore, it helps you to set up a drip campaign for your subscribers to nurture them through different stages of your sales funnel.
  • Email analytics- GetResponse has an advanced email analytics feature that you can use to measure your campaigns’ performance, track opens and click rates, search contacts by list, campaign, or status then filter them by date, source, and more.

2. GetResponse Conversion Funnel Feature

With the GetResponse conversion funnel, you can track the actions of your subscribers (ie. when they open your emails or click on links in them.) You can also track the performance of your email campaigns. This allows you to monitor how effective your email marketing efforts are and which campaigns need improvement. GetResponse funnels do the following job

  • Simple opt-in funnels- With this tool you can create a simple sign-up form that is most effective for your business.
  • Welcome series- By using this you will see different statuses of subscribers
  • Lead magnet funnels- With this tool, you can create a lead magnet with the help of a landing page.
  • Sales funnels- With this tool, you can track the sales of your product or service that you are providing to your target market.
  • Webinar funnels- With this tool, you can create a webinar page that is most effective for your business.

3. GetResponse Marketing Automation Feature

With GetResponse, you can create marketing automation workflows. You can set up triggers that send an email to your subscribers when they take certain actions. For example, when a new subscriber opts into your list or makes a purchase. You can set up marketing automation workflows that include more than one email. Here are some key features of Marketing Automation

  • Save time and resources- Help to use prebuilt workflow templates or rebuild them yourself. Save both your and your team’s time and resources.
  • Capture and convert new leads- Use lead capture forms to grow your list. Use automation to reach your prospects when they're ready to buy. sends automated emails to your contacts based on the actions they take. For example, you can send an email when a contact subscribes. Sell more with less effort- Email automation allows you to send sales and promotional emails to recommend products to customers.
  • Build a connection with your audience- Marketing automation lets you establish a connection with your prospects and clients. Send them relevant content based on their behavior and interests while they stay subscribed to your list.
  • Get more quality leads - Step up your lead generation game with lead capture forms and automated marketing campaigns. With marketing automation, you can generate more leads and increase your conversion rates.

4. GetResponse Website Builder

The GetResponse website builder or landing page builder lets you create a website for your business with its advanced features. It is a complete web solution with several features to help build your online presence. It also lets you create web pages through a drag and drop interface. You can connect it to your email marketing software so that new subscribers who visit your website are automatically added to your list. You can:

  • Promote your website through all channels - Get more traffic to your website by using social media, email marketing, and search engine optimization.
  • Create a design for the website with the drag and drop method
  • Create SEO-friendly content for your website.
  • Create a template according to your needs for the site.
  • Design your website easily and promote it worldwide through email marketing.
  • Improve your site's ranking and reach potential customers easily

5. GetResponse Web Push Notifications

GetResponse supports push notification which allows you to send updates and news to your website visitors and provide you best email marketing solution. This is a highly targeted marketing tactic that encourages users to return to your site. Boost your website traffic and improve your site conversions using push notifications. With the GetResponse website builder, you can

  • Engage customers with timely updates and offers- Getresponse allows you to send updates and alerts to your website visitors at just the right time. You can also push offers for products or services to appear within the notification.
  • Create site engagement- Push notifications are highly effective in engaging users, increasing page views and conversions on your website. You can also use them to encourage users to return to your site.
  • Send messages to customers to grow your site engagement-The more messages you send, the more your site engagement increases. It allows you to create a personalized experience for each user and increase sales.
  • Change the strangers to your customers- Push notifications are highly effective in converting new website visitors into paying customers. They get more traffic on your site and help you convert them into subscribers.
  • Attract the visitors to the website again and again- By sending the right messages to your users, you can attract them to your site again and again. It allows you to create a personalized experience for each user and increase sales.

6. GetResponse Landing Pages

With the GetResponsed Landing Page editor, you can create professional landing pages. It helps to optimize your conversions by enabling you to create popups, lightbox forms, and scroll boxes. SEO-optimized pages help to grow the revenue. Here are some of the features of GetResponse unlimited Landing Pages.

  • Who you are and what you offer- By showing visitors who you are and what you offer, you can increase conversions effectively. It also helps to boost the credibility of your business. It helps to show your buyers that you are a professional business.
  • Grow your contacts list by landing page creation - This not only helps you to grow your contacts list but also increases conversions and boosts the credibility of your business. This will help to improve the credibility of your business and have many landing page templates.
  • Show off and sell your products directly on your landing page-You can sell your products efficiently on the landing by showing off and promoting your products on the landing pages. This will help to grow your contacts list and increase conversions and revenue.
  • Spread the word about your webinars & attract a targeted audience- With the help of this feature, you can spread the word about your webinars and attract your targeted audiences that help to grow your contacts list and increase conversions and revenue.

7. GetResponse Webinars

GetResponse offers you the ability to organize and host on-demand webinars. It helps to boost your revenue by increasing your lead generation and sales opportunities. You can get the best out of your webinars by using this feature

  • Capture leads to attract and engage more customers with live events- Getresponse’s webinars feature allows you to capture leads, attract and engage more customers with your live events. This also helps you to grow your email list, increase sales and boost the credibility of your business by its wide variety of features.
  • You can add value to your webinar Functionality-This feature allows you to add value to your webinars. The easy-to-use webinar recording and sharing feature allows you to record your events. You can then use the recordings in the future for marketing purposes or customer education.
  • Promote your products through Q&A sessions- You can promote your products through Q&A sessions, surveys, free content offers, and giveaways on your webinars. This will help you to increase the number of leads and boost up your revenue. The applicable feature helps you to create a unique experience for your targeted audience.
  •  Invite targeted audience with LinkedIn event invitations- Getresponse’s LinkedIn event invitations feature helps you to invite your targeted audience. This helps to increase the number of leads and boosts your revenue.

8. GetResponse Live Chat

Enable chat and provide convenient customer service with the GetResponse Live Chat feature. Improve trust and grow your revenue by hosting live chats on your site. Just add a chat extension to your site and start hosting live chats.

You can:

  • Encourage customer engagement with the live chat service.
  • Boost your sales by responding to questions and requests quickly
  • Increase customer satisfaction with instant assistance
  • Add a new stream of revenue with paid online coaching sessions.
  • You can sell your products through webinars and live chats. Getresponse helps you in growing contacts and increasing your sales.

9. GetResponse Signup Form

It is an easy and simple way to add a signup form on any webpage. You can customize your forms with logos, colors, and fonts on the form. You can also use the signup forms to make your site registration process easy and simple. You can create custom fields to collect additional information like the user’s job role if they want to receive updates about webinars__ etc.

You can:

  • Improve your site security by adding SSL protection on forms
  • Get more leads with easily customizable forms
  • Capture and nurture lead for future sales with form nurturing campaigns.

10. GetResponse Paid Ads

GetResponse paid ads to help to run and manage your ad campaigns. This feature offers you flexibility by allowing you to manage your campaigns on the go. Paid add will add new customers to your existing contact lists and enhance your email list.

You can:

  • Target the subscribers with ads containing content according to their interests.
  • Locate people that have similar interests to your existing contacts.
  • Bring the visitors who left your page with these ads.
  • Right inside GetResponse, create, buy, manage, and track Facebook, Instagram, and Google ads.

GetResponse Pricing

GetResponse provides you with a free trial version. With the 30-day free trial, you get to enjoy all GetResponse features without any restrictions.

Getresponse prices are based on the number of contacts you have rather than the features you use. There is no limit on your contact list size so there's nothing stopping you from growing it as much as possible.  The more subscribers or leads you have, the more money Getresponse can help you make.

GetResponse Basic plan:

  • It starts with $12.30 per month including all the key GetResponse features. It includes
  • Website builder
  • Email marketing
  • Signup forms
  • Autoresponders
  • Landing pages

GetResponse Plus Plan:

It starts at $40.18 per month. All the features in the Basic plan and also include

  • Marketing automation
  • Webinars
  • 3 additional team members
  • List segmentation
  • Sales funnels
  • Contact scoring and tagging
  • Webinars

GetResponse Pro Plan:

This professional plan starts at $81.18 per month. All the features in Basic and plus plan and also include

  • 5 additional team members
  • Paid webinars
  • Ecommerce features
  • Web push notifications
  • Unlimited sales funnels
  • Unlimited automation and unlimited emails

GetResponse Max Plan:

You can get a custom quote according to your needs. All the features in Basic, plus, and pro plan and also include

  • SMS marketing
  • Transactional emails
  • Single sign-on (SSO)
  • Dedicated IP address
  • Up to 500 team members
  • Dedicated support
  • Account migration support

GetResponse offers a discount of 18% on paying for 12 months and 30% on paying for 24 months.

getresponse email marketing

GetResponse Pros and Cons

As you know everything has good and bad sides. Similarly, GetRespons also has some pros and cons that are listed below.

GetResponse Pros:

  • It is user-friendly and easy to use - GetResponse is easy to use and with smooth navigation, you can easily work on it. It is not extremely complex at the same time as it isn't too simple that a new user can't understand it, either.
  • It is an affordable solution - Prices plans are pretty affordable compared to some other similar services.
  • You can get many features in one place - Getresponse has a very responsive support team that provides quick answers to the queries of customers.
  • It is a reliable service - To provide all the features to its users, Getresponse doesn't have any hidden charges.
  • Free trials are available - Getresponse provides you with a free trial where all the features in their plans are unlocked and accessible to you.
  • No message limit - You can send an unlimited number of messages using GetResponse.

GetResponse Cons:

  • No mobile support - Getresponse doesn't have app support for mobiles and tablets.
  • Limited trial - It provides you with only 30 days free trial where Getresponse doesn't have any other option in which you can test its features.
  • Poor customer support - It has limited customer support options where it provides only via email and live chat. It lacks a phone number, fax, etc.

GetResponse Alternatives

1. Encharge vs GetResponse

Encharge is an alternative tool for marketing automation and it's mainly used by small businesses and marketing teams. Encharge provides customers with a wide range of data-driven marketing tools and automation for their projects, including list management, lead qualification, and scoring, list segmentation, multichannel marketing campaigns with rich reporting.

2. MailChimp vs Getresponse

Mailchimp is considered one of the most popular email marketing providing companies for small businesses. It has a free plan that can help you to send automated emails with great features like tracking, reporting, and analytics up to a few hundred members.

Mailchimp has a user-friendly interface, it is easy to use and free for beginners. It has a free plan which allows you to send up to 2000 emails every month. As a downside, it has very limited functionality in terms of marketing automation.

3. Infusionsoft vs Getresponse

Infusionsoft provides you with an automated sales and marketing platform which helps you to boost your sales. It has an easy-to-use interface that makes it suitable for small businesses.

Infusionsoft allows you to do e-mail marketing, it has many features like sales/CRM, fulfillment services, contact management, mobile, social media marketing, and many more. Its price starts from $199 for the basic plan which is suitable for up to 25,000 contacts.

4. Hubspot vs Getresponse

Getresponse provides you with an easy-to-use interface while Hubspot has a challenging interface. Hubspot provides you with all the necessary features like email marketing, social media marketing, landing pages, etc.

It also helps you with email marketing by providing you with many services like e-mail design, targeting, analytics. It helps you to improve the ROI of your marketing campaigns.

 5. AWeber vs Getresponse

.AWeber is one of the oldest email marketing providers that help you to manage subscribers, send newsletters. It helps you with many features like creating autoresponders, tracking engagement with social alerts, create HTML-formatted e-mails.

Aweber supports the integration of shopping carts, payment processors and even RSS feeds. Aweber has a great feature of importing contacts from other tools like Gmail, Outlook, Yahoo Mail, and more. Getresponse starts from a free plan for a small business while Aweber also provides a free plan and three different paid plans.

GetResponse Review Conclusions

The best email marketing software should be easy to use, have high open and click-through rates, offer analytics tools that can help you understand where your customers are clicking.

GetResponse is an all-in-one solution that can help you grow your business with its powerful suite of features, functionality, and built-in templates. But there are some downsides to consider before making the decision. Pricing for this service varies depending on what plan you choose; we recommend that first-time users start off with a monthly subscription rather than an annual one because it’s more affordable.

Additionally, if you are looking for a more advanced email marketing software, then there may be other alternatives out there for you like ActiveCampaign, Drip, or Encharge, which can offer more powerful features for your email marketing.

So now that we came to the end of our super in-depth GetResponse Review, the best you can do is to start your GetResponse Free Trial or look around for some of the Best GetResponse Alternatives we have just reviewed for you.

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Affordable Email Marketing software
User friendly and easy to use
Many features
Free trial available
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