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HubSpot Review: An Overview of This Powerful CRM Software

6.8/1 (expert score)
Product is rated as #2 in category 

App Summary

Overall Rating: 3.8


A tons of features
Used by the pros
Trusted by many global corporations
All-in-one solution with many usecases
A lot of integrations with the other software


It can be overwhelming with too many features
It can be pricey for small businesses and freelancers
Steep learning curve


Ease of Use




If you’re looking for an affordable marketing solution that can help your business to grow, then Hubspot might be the right fit.

HubSpot CMS is worth checking out if you want to boost sales, increase leads and improve brand awareness. There are so many choices out there and it's hard to tell if they will be right for your business. No other platform in this price range offers all of these features or has a proven track record like this one.

But before you make any decisions, it's important to know what they are offering and how their pricing compares with the competition. The information below will give you everything you need to know about what makes them unique and why so many businesses have fallen in love with them over the years. This HubSpot review will also show you some alternatives that might just be better suited for your needs than this particular option is!

HubSpot CRM Review

HubSpot CRM is a great choice if you're a CRM customer. It's pretty much an all-in-one package that takes care of everything from your email marketing to lead generation and sales automation. If you look outside the HubSpot suite at some of the other CRM options on the market, then you'll find that they're either very expensive or just aren't very good.

There aren't many CRMs in this price range that you'd describe as modern or innovative. HubSpot CRM is one of the very few companies that has managed to combine affordability with great features and still make it look professional. It's also incredibly easy to use, although it does come with a learning curve. If you're using HubSpot for your email marketing, then you'll feel right at home with this as well.

hubspot crm

The features for HubSpot's CRM might be some of the best you'll find in this price range and it offers everything that most businesses need from a good CRM solution. The features of HubSpot marketplace include:

1. Simple Structure

The best features of the CRM are the fact that it's easy to use and understand. It also comes with some great built-in integrations that make it a breeze to connect with other HubSpot products.

2. Lead Generation and Nurturing Tools

With the HubSpot Platform, You can set up lead capture through the form builder, but it's also possible to add other tools like popups and custom landing pages. HubSpot users can then use this information to create a nurturing email sequence that drives new leads toward your sales process.

3. Lead Scoring and Lead Management Tools

One of the things that users love about HubSpot CRM is the fact that it gives them a great way to prioritize and manage their leads. The system will automatically score leads based on engagement and activity. This makes it easy to determine which ones are most likely to convert into sales.

4. Contact Management Tools

HubSpot CRM offers the ability to track all of your leads, contacts, and customers. You can also automate tasks that don't require human intervention, so you can focus on those opportunities that have a higher likelihood of becoming sales. It also integrates with Outlook which makes it easier to manage your contacts and stay organized.

5. Reporting and Visualization Tools

HubSpot CRM has some great analytics tools that help you assess your progress and make informed decisions about your marketing strategies. HubSpot users can view all of the information in real-time and there are also some great tools for exporting data if you need to do that

HubSpot CRM Pricing and Plans

HubSpot CRM offers a great solution for businesses that want to get their entire marketing and sales process under one roof. It has some of the best tools, integrations, and features for the price. You can also use any of their other tools with this CRM, which is rare among other software providers.

Free Tools

HubSpot CRM has a free entry-level plan that comes with all the features you need to run a basic but modern and efficient business.  You'll get access to the entire free HubSpot suite of products which includes CRM, marketing automation, lead management, and reporting tools.

Starter Plan

HubSpot platform starting plan costs $45 per month. It's limited to 10,00 contacts. It includes a marketing hub, sales hub, services hub, CMS hub, and operation hub starter.

Professional Plan

The next step is the Professional plan which costs $1600 per month and it adds some features like marketing hub professional, sales hub professional, services hub professional, CMS hub professional, and operation hub professional. You can also do more advanced tasks like email marketing and the number of contacts you can manage via the HubSpot platform.

Enterprise Plan

The Enterprise plan is the mid-range option which costs $4000 per month. It comes with all the features of the Professional plan plus some extras like customizable workflows and a priority support system.


  • Can be used to manage leads and contacts across all channels and marketing and sales functions
  • The integration with other HubSpot products make it easy to automate tasks and ensure that you're covering all aspects of your business
  • Great lead capture features for helping you generate new business
  • The system is easy to set up and use


  •  There are some limitations when it comes to the number of contacts
  •  Some users have mentioned that it can be expensive for small businesses

What is Hubspot CRM? 

HubSpot CRM is an integrated cloud-based customer relationship management platform that helps companies track and manage leads, automate marketing tasks, monitor their website traffic, and manage email campaigns. It is an automated platform designed for small and medium-sized businesses (SMBs) to manage their entire business process. It's a perfect CRM tool for growing businesses that want to integrate their marketing, sales, and customer support functions. There are also some pros and cons of HubSpot CRM that will be discussed below.

Free Hubspot CRM

HubSpot CRM has a free entry-level plan that comes with all the features you need to run a basic but modern and efficient business. It has free tools for everyone on your team and is 100% free. Key features include

  • Live chat
  • Email tracking and engagement notifications
  • Sales quotes
  • Document sharing
  • Meeting scheduling
  • Email templates and scheduling
  • Contact deal and task management

hubspot free

Hubspot Features Overview

HubSpot provides an easy-to-use interface for marketers and salespeople to manage leads, track contacts, conduct follow-up campaigns, create email templates and schedule email campaigns, manage sales pipelines and track opportunities.

HubSpot CRM has been one of the best-rated CRM systems for small businesses. HubSpot CRM offers many features that are designed to help marketers, sales reps, and support agents do their job better by centralizing all their tasks in one place. HubSpot pros and cons and HubSpot CRM features list will be discussed below.

  1. HubSpot Sales - A complete sales solution for your business, ideal for SaaS and online businesses.
  2. HubSpot Marketing - Marketing automation built for salespeople to turn prospects into customers.
  3. HubSpot CRM - Full-featured CRM that provides a 360° view of your entire marketing and sales process.
  4. HubSpot CMS - A powerful and intuitive website editor built to help you turn visitors into leads.
  5. HubSpot Workflows - A web-based tool for creating, automating, and tracking your marketing workflows.
  6. HubSpot Landing Pages - A landing page builder built for marketers and designed to help you generate more leads.
  7. HubSpot Forms - An easy way to collect information from your website visitors.
  8. HubSpot Social Media - A complete social media publishing platform built for marketers and agencies.
  9. HubSpot Mobile - A mobile app for Android and iOS that provides users with an all-in-one platform to track contacts, leads, opportunities, and more.
  10. HubSpot Email - A complete email marketing solution built for marketers to engage with their leads in one place.

hubspot marketing hub

Hubspot Marketing Review

HubSpot Marketing is a marketing automation platform that provides its users with the tools to create, send, and track emails, landing pages, SMS messages, social media messages (Facebook ads), and more. With HubSpot, Marketing users can create personalized content for their leads and customers based on data mined from HubSpot CRM and website data, and track all their marketing efforts in one place. Users can analyze the success of their marketing campaigns with HubSpot reports, customers review, and sales data to find out which content works best. HubSpot marketing hub professional pricing is quite affordable.

Here are the best features of HubSpot Inbound Marketing:

  1. Lead and Contact Management - Track and score leads based on their activity on your site, then send targeted content to the leads who are most likely to convert into paying customers.
  2. Workflows - Set up automated marketing workflows that run by themselves, or trigger them with your own manual follow-up campaigns.
  3. Product Catalog Management - Upload products for your sales reps to use when creating quotes and proposals, then track those products as they move through the sales pipeline.
  4. Marketing Calendar - Quickly see who's doing what, and when, so you can plan your activities around theirs.
  5. Lead-to-Opportunity Tracking - Connect leads to their opportunity in Salesforce when they convert.
  6. Predictive Analytics - Track marketing automation campaigns with built-in predictive analytics to see which content is working best for your audience. Following are the pros and cons of HubSpot CRM.


  • User-friendly interface
  • Integration with many other platforms
  • Great customer support team
  • Affordable


  • Not feature-rich enough for large enterprises.
  • Only available via a cloud platform.

hubspot sales hub

Hubspot Sales Review

HubSpot Sales provides all basic tools and complete sales solutions for its users and to marketing teams. It allows you to efficiently track contacts, leads, deals, and opportunities in HubSpot CRM all the way through your pipeline with real-time sales notifications.  With HubSpot Sales, you can view data from both CRM and marketing automation to gain a complete picture of your customer’s journey. There are features of HubSpot sale

Email Tracking - You can monitor who’s reading your emails and how they’re interacting with them

Automated follow-ups - Send personalized emails to new leads over time based on their likely sales-readiness level.

Email Templates - You can save time creating personalized email templates for different kinds of deals.

Sale Alert - Identify and take action on all opportunities that meet your sales goals.

Sales Pipeline - Get a complete snapshot of the status of each deal in your pipeline, including opportunities that may have fallen out of the funnel for deals that are still on their way to closing.

Online Forms - Create and integrate forms on your website to capture more leads and increase form submissions.


  • Creating Customer List
  • Tracking Customers Activities
  • Managing Leads
  • Classifying Deals By Reach, Value & Potential
  • Manage Client Conversation
  • Integrate With Other Tools


  • Lacks Customization Features
  • Limited Real-time data
  • Only Sales Team Works On The Data

hubspot cms hub

Hubspot CMS Review

HubSpot CMS is a website editor that comes with HubSpot CRM. It makes it easy to create and update your website, landing pages, forms, blog posts, emails, workflows, autoresponders, and more advanced features. You can connect it to your website so that your entire business process is centralized in one place. HubSpot CMS allows you to design your website with drag-and-drop tools, manage content using workflows, and change your website’s design in a visual editor. It also helps users easily create email marketing campaigns for HubSpot Marketing. These are the following features of HubSpot CMS

  1. Content creation - Create, edit, and delete blog posts on your website.
  2. Workflows - Manage site content with workflows that let you create multiple steps and approvals.
  3. Drag & drop - Insert new content elements with a visual editor.
  4. Templates - Use HubSpot’s numerous website templates to get started.
  5. Forms - Collect customer feedback through online forms on your website.
  6.  Email marketing - Send customizable emails with an editor, preview in a WYSIWYG modal window, and schedule your emails. Email integration is one of the amazing features that provides you with all email updates on one platform.


  • Drag and drop feature to speed up the content management process
  • A customizable email marketing tool.
  • Advanced analytics
  • Sales tools to help in making data-driven decisions.


  • No offline access
  • Inability to link email marketing tools with Salesforce.

hubspot cms hub

Hubspot Service Review

HubSpot Services is a team of talented digital marketing, sales, and customer service professionals who can help your business grow through HubSpot software. The HubSpot Service team can work with your existing in-house team to create a cohesive, long-term strategy that will set you up for success. There are the following incredible features which Hubspot Service team offers its customer

Conversational bots - The free Service Hub lets you automatically create a help desk ticket. when a new lead is created in HubSpot. There's also a free Assist Bot that can answer simple questions about your business on Facebook Messenger.

Onboarding - HubSpot onboarding can help you set up your new HubSpot customer or integrate HubSpot with your in-house marketing and sales tools.

Tickets and live chat - When you need help with your HubSpot account, ask the HubSpot Support Team. They'll provide personalized assistance and work to resolve any issues as quickly as possible.

Email and phone support - HubSpot's new Support Hub can be used to create new support cases and prioritize them according to severity.

Account reviews - HubSpot experts can review your account and your strategy to see if you're using HubSpot at its full potential.


  • Build a unique strategy that will help your business grow through HubSpot software.
  • Create a long-term plan to build marketing, sales, and customer service processes around your business goals.
  • Unlimited access to HubSpot experts
  • Provide knowledge about HubSpot tools & CRM integrations
  • Offer 24/7 customer service through email, phone, and chat


  • HubSpot Services doesn't provide any offline access. HubSpot Services works in a browser so you have to be connected to the internet.
  • HubSpot does not provide any dedicated account manager as part of its service, instead, it assigns an account manager to you on a per needs basis. Handling one customer only is not easy.

hubspot operations software

Hubspot Operations Review

It is a team of marketing and sales professionals who help businesses become successful with HubSpot software by providing support through a range of services. HubSpot Operations is an all-in-one reporting suite for marketers and salespeople. From data integration to user management to automation, you can monitor, manage, and scale your business from a single platform. HubSpot Operations provides the following functionalities to its users.

Data sync - Hubspot operation's data sync feature lets you connect to multiple apps and automatically pull in data. This makes it easier to automate your reporting workflow.

User Management - Hubspot operation's user management feature lets you easily add and update users and groups, and provides you with a single view of their activity. This makes it easier to monitor and secure your account.

Automation - The automation feature lets you set your automated workflows and reports to run automatically. This makes it easier to create your regularly scheduled tasks and alerts.

Preview - Hubspot operation's preview feature lets you test automation, reports, and forms without impacting live data. This makes it easier to review your results before pushing them live.


  • Hubspot operations provide you with an automation feature to enable your workflows and reports to run automatically. This helps in saving time and resources.
  • Hubspot operations provide you with visibility features to help you monitor and secure your account. This ensures you have full control over your data so there is no chance of any unauthorized access or delay in the reporting process.


  • Hubspot operations do not provide any dedicated account manager as part of their service, instead, it assigns an account manager to you on a per needs basis. Handling one customer only is not easy.

Hubspot Pricing

There are four plans available. Free Plan, starter Plan, Professional Plan,  and Enterprise Plan. All the plans offer all the basic features present in HubSpot, but to access each feature an individual needs to select the respective plan.

STARTER   $45/ user per month, Per 1,000  contacts$45/mo

2 Paid users


2 Paid users

PROFESSIONAL  $800/mo per 2,000   contacts$450/mo

5 Paid users


5 Paid users

ENTERPRISE$32,000/mo per 10,000 contacts$1,200/mo

10 Paid users


10 Paid users

Hubspot Pros and Cons

Hubspot is a great alternative to many other CRM solutions and customer service tools. With powerful marketing automation capabilities, easy social media management, and reporting tools, the software does well to cover the basics of sales and marketing automation. The software is, however, quite complicated for new users, owing to its lack of a straightforward approach to many elements.

Hubspot Pros:

  1. Integration - HubSpot can be integrated with many popular tools in the market to streamline business processes.
  2. In-depth reporting - HubSpot offers in-depth marketing and sales reports to help you monitor the progress of your business.
  3. Social media integration - HubSpot allows easy management of your social media platforms from one place and you can get email notifications.
  4. Free version - HubSpot offers a free plan with limited features which you can use as your CRM, marketing automation, and sales software.

Hubspot Cons:

  1. Cumbersome - HubSpot's interface is complicated and difficult to learn so it takes some time for users to get the hang of things.
  2. Restricted design - HubSpot is designed to work with in-house servers and does not support add-ons, which makes it difficult for businesses to use their preferred web-based services.
  3. Jack of all trades - HubSpot has so many features that it can't be the master of. So you might find a better option if you just need a particular feature, instead of all of them.

Hubspot Alternatives

Is Hubspot the best CRM and sales tool for your business?

It surely might be, but you can also check some other HubSpot alternatives:


1. Zoho CRM vs HubSpot CRM

Zoho CRM is a powerful cloud-based CRM system and the perfect solution to various CRM problems. It makes it easy to manage your contacts, leads, and deals. Zoho CRM can be used to manage your sales, marketing, support, services, and projects. It supports tools like lead scoring, email marketing, customer service management tools, and real-time dashboards. Zoho CRM provides you with powerful features to filter reports, update leads on the go and run advanced reports.

2. Salesforce vs Hubspot

Salesforce is customer relationship management software. It is the most popular CRM solution available in the market. Salesforce helps you build a complete customer profile and offers an in-depth view of your customers. Salesforce is a complete sales, service, and marketing solution that enables you to connect with customers, partners, and employees. This comprehensive platform allows you to share information through real-time notifications across all users.

3. Keap vs Hubspot

Keap is a web-based CRM solution. It has a clean and uncluttered interface which makes it easy to use. It allows you to manage contacts, leads, and deals. The software comes with amazing advanced features, which are really worth trying.

HubSpot Review Conclusions

In conclusion, Hubspot is a great tool for small and medium-sized businesses looking to grow their sales. It’s easy enough for beginners to use while still providing the necessary features that larger companies need in order to scale up.

The pricing plan allows you to start with a low monthly fee and then choose from two payment options when your business starts generating more revenue. If you want an all-inclusive CRM software package, Hubspot might not be the best option due to its lack of marketing automation tools like autoresponders, but it's worth considering as one of many choices when selecting the right CRM system for your needs!

Start Now with HubSpot Free Plan!

Alternative Software

Hubspot Reviews

Amazing CRM and Sales Software

Rated 4 out of 5
December 14, 2021

Hubspot is a world-class solution for CRM and Sales. It comes also with additional features for Customer Service, Operations Management, and Content Management. It can be a bit overwhelming at first, but in the end, is absolutely an incredible tool for your business!


Hubspot Reviews

Rated 4 out of 5
4 out of 5 stars (based on 1 review)
Very good100%

A tons of features
Used by the pros
Trusted by many global corporations
All-in-one solution with many usecases
A lot of integrations with the other software
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