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Outranking review: Is this the best tool for content marketing and SEO?

6.8/1 (expert score)
Product is rated as #2 in category 

App Summary

Overall Rating: 4.6


Simple, easy-to-use interface
Easy SEO optimization
Has a free version
Allows creating quick texts of high quality


Higher prices than competitors


Ease of Use




The faster you want your content to rank, the more effort and time you have to put into it. This is true for all content creation, from product descriptions to blog posts or videos.

And so, this is where AI-writing tools come in handy—to save you the time of coming up with a good copy for every new article.

Outranking is an AI-writing tool that uses natural language processing to create SEO-optimized content based on the topic you provide.

This tool is ideal for business owners who want to increase their presence online (by getting more visitors to their site), as well as SEOs who want to make their client's websites rank better.

But is it really the best tool for SEO and content marketing?

We will share our Outranking review here. Let's talk about that.

Outranking: What is it? And how can it help you?

Outranking works like an intelligent SEO assistant that helps you come up with the best content for your company's presence online.

As said, Outranking can help you write and optimize your content. So long as you keep optimizing your content with the tool, you will rank higher in Google SERPs.

This tool doesn't just generate the content for you—it also does the analysis. So, it can analyze different variations of a keyword on your behalf. For instance, it analyzes your NLP, keyword metrics, synonyms, and so on.

If you are an SEO professional, these tools can also provide keyword/topic analysis for your competitor's websites. This way, you can get new ideas on what you should do to optimize your web pages and get them ranked higher.

outranking review

Who is this for?

Content creation is one of the most time-taking tasks for SEOs, and that can also be very frustrating for business owners.

So, you're probably thinking if there's an AI-writing tool that will help you come up with the best content/keywords/topics with ease, then sign me up.

Outranking is an AI-writing tool designed for business owners and SEO professionals.

It is ideal for businesses who want to rank their website better on Google, especially in competitive keywords.

Why Is Outranking so Powerful?

Outranking not only highlights your competitors but also summarizes their content correctly in a way you can understand. Our reviewer has used it for over a year and the results have been amazing. He has seen his blog traffic rise by 60% in just three months!

Although our reviewer gets a lot of traffic, this has definitely put him into the top 50 rankings for many keywords. We highly recommend this for any online business.

With this SEO platform, you can easily save a lot of time and energy to create contents that rank higher in Google SERPs.

In fact, its main advantage is that it saves you from doing the hard work of writing the content from scratch every time. And even if you want to use this tool as an aid, it can still do wonders for your business—because, at the end of the day, your number on Google SERPs will drive more traffic to your website.

How does it work?

Outranking's main function is content creation, but you are also able to get more info on how it works on its official website.

It looks like this:

  • Sign up for Outranking.
  • Once you've signed up, you'll be able to create new documents and enter the necessary details.
  • After entering all the details, you can start creating content: for example, blog posts and articles.
  • Write your content with the help of outranking.
  • Outranking analyses your copy and gives instructions as to how to improve it.
  • Outranking creates the content for you, and you can go over the result and make any changes that you want.


Outranking Feature: Create & Optimize Content

If your content is ranking high in Google SERPs, readers will be more likely to find your website, read your blog post or article, and hopefully, become a customer.

But you have to make sure that the content you are putting out there is actually optimized so that it can rank higher—and with this feature, this tool does just that.

You can easily copy the content generated by Outranking and use it on any part of the website or blog you want.

Or, you can choose to make the necessary changes. Either way, Outranking makes it easier for you to create powerful content that gets you ranked higher in Google SERPs.

The benefits are:

  • High-quality content output thanks to this powerful tool.
  • If your existing content is not ranking well, you can optimize it using the SEO Content feature depending on your search query and proposed title.
  • With this tool, you can expand the content structure, improve, rewrite, and shorten content.
  • It is possible to specify any method/instruction you would like AI to follow. Include the tone of voice or any placeholder from the help section.
  • The platform will guide you through the process of optimizing your on-page SEO, including internal and external links.
  • This tool will let you analyze the competitor's meta descriptions, meta titles, and headings and rewrite them for you for better organic search results.
  • Your content can be analyzed for topic coverage, keyword clusters, and keyword density.
  • You will find relevant keywords for your content using the keyword research tool.
  • It will also help you generate content outlines with the SEO content editor.


Outranking Feature: SERP Analysis, Question, and Keyword Gap

SEO content creation is not just a one-time task for SEOs. You have to go over the text again and again in the process of strengthening your content.

SERP Analysis

This tool can help you find the website that is ranking at the top for your target keyword and then analyze it to find out what you can do to get your site to outrank them.

Outranking lets you analyze the SERP by providing relevant URL, title, description, and page ranking. This helps you understand how each result page differs from yours and how it is performing better than yours.

Question Analysis

You can find all questions related to the topic you chose here. Then you can incorporate those questions into your content to have a more natural search.

Keyword Gap Analysis

This tool helps to find the gaps in your page. It will show you if you are covering full information about your keyword or not.

It shows you what other pages are using to cover the gaps, which is a perfect place for you to fill them with content or products that can be offered to users or customers that want more information about a particular topic.

Outranking Pricing:

The SEO optimization tool offers three plans.

  1. Starter (39$/m): 10 SERP Analyses & Web Documents;
  2. Growth (79$/m): 30 SERP Analyses & Web Documents;
  3. Professional (159$/m): 100 SERP Analyses & Web Documents.

outranking review

Why Should You Use Outranking?

Outranking saves you the difficult part of creating content. If your site looks like it has less traffic than your competitors, you can rewrite its content to make it seem like it has more. The result will be better search engine rankings, which means more traffic coming to your site.

Most people think that creating content is time-consuming—but this isn't always true.

Creating content for your promotion can take hours, but Outranking does it for you in minutes. Its results are remarkable.

It is a great SEO tool that boosts the rankings of your website. It uses its AI feature to create content that ranks high on Google, which gets more traffic to your site, which means more money in your pocket.

This tool has helped our reviewer get into the top 10 SERPs for many keywords. We highly recommend this tool for any online business to match the user intent and improve their experience on the site, resulting in better earnings.

It has a free version, but you have to pay if you want to go beyond the limits of this version and improve more advanced SEO elements.

You can invest in Outranking if you want it to help you outrank your competitors—and get more traffic, which means more customers.

Outranking Pros & Cons:

Outranking is an SEO tool developed by SEO experts, who want to make the internet marketing process more efficient for beginners like you. You can use it to make your site rank higher in SERPs.


  • It is an amazing tool that can help you create SEO content faster.
  • It has a simple interface with nice features.
  • It helps you save time by not having to do the hard work of working out a topic and writing a lot of words for your site.
  • You don't have to go through the trouble of doing SEO optimization.
  • It gives you an idea of what needs to be done to optimize your content.
  • It's very helpful for beginners who are just starting out their online business.
  • It has a simple interface and is easy to use.


  • Some SEO managers might not like the pricing plan of the tool, which is much higher than other paid SEO tools.
  • The free version of this tool is limited when it comes to creating content.

Outranking Alternatives:

Search Engine Optimization is a complex process. Therefore you need to invest in tools that can help you with this process, more so than many other competitors.

The following are better SEO tools than Outranking:

Frase: Outranking's best alternative.

Frase is an AI-based SEO tool that can help you with relevant content creation and optimization.

It has many features that are similar to Outranking, including SERP analysis, keyword analysis, and question analysis.

This tool is great for both SEO beginners and veterans.

Scalenut: Scalenut is another tool that is similar to Outranking in its keyword research and accurate content creation. This tool analyzes the SERPs and helps you write content that can rank better.

Scalenut is more of an SEO tool than Outranking but Outranking has some features that are similar to Scalenut.

Surfer SEO: Outranking is not the only AI-based SEO tool.

Surfer SEO is considered one of the best. This tool is great for keyword research, content analysis, and other features that can help you rank better in SERPs. Outranking offers many features, so it has something to offer for every type of business.

Outranking is way better than Surfer SEO because it lacks different features that Outranking has (and offers).

Jarvis: Jarvis is an AI-based Content Creation tool that specializes in content creation. It is one of the most popular tools on the market, but it doesn't offer as many features as Outranking. The tool we are reviewing wins, because it offers more than Jarvis.

MarketMuse: MarketMuse is another AI-based content creator that can help you with your SEO.

Outranking can outrank MarketMuse because it just doesn't have the features that Outranking has.

Outranking FAQs

What types of content work best with Outranking?

The most successful content that Outranking has produced is usually of the blog type.

Is this tool easy to use?

This tool is relatively easy to use, even though many people complain about the lack of features available in its free version.

Can I try Outranking before making any investment?

Yes, you can try Outranking's free version first and see if you like what it offers.


Outranking has many advanced features that will help you with your SEO work. It has many features that you will not find in any other content writing tool.

Outranking charges differently based on the plan you choose. You can check their page for more details.

The content created by Outranking is high quality, and it does its work in a timely manner. It can help get any content marketer or content writer ranked higher in Google SERPs, which means more organic traffic to their website—and more money in their pocket.

Try their free version now to experience it before deciding to make any investment!

Alternative Software

Outranking Reviews

Good tool

Rated 5 out of 5
June 30, 2022

Thanks for the review! I recently started a business, not yet monetized but I needed to fill in the pages and this tool helped me a lot. I could manage all the content myself!


Outranking Reviews

Rated 5 out of 5
5 out of 5 stars (based on 1 review)
Very good0%

Simple, easy-to-use interface
Easy SEO optimization
Has a free version
Allows creating quick texts of high quality
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