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Metricool Review: Is Metricool Useful & Worth It?

6.8/1 (expert score)
Product is rated as #2 in category 

App Summary

Overall Rating: 5


A unique platform to analyze and grow your social media channel and marketing campaigns
Social media scheduling made easy
Beautiful, detailed, useful and automatic reporting
User friendly, easy to use and effective platform
Free forever plan available


For Google Ads campaigns, maybe you can find more focused platforms
It would be great to have a chrome extension that is similar to buffer


Ease of Use




You probably know that social media and web analytics is a very important aspect of managing your business.

With Metricool, you can monitor, manage, and grow your digital presence.

It's got some unique functionality that sets them apart from other analytics companies, and they've been able to provide an insightful look into social media for their customers.

When I was looking for a social media analytics program, I found Metricool had the features we were looking for; we're using it day-to-day now and all our employees love it!

Remember... if you're serious about the web and social media metrics, the time might have come to invest in a dedicated tool like this one.

Let's Checkout our Metricool Review and See how it can help you!

What Is Metricool?

Metricool is a social media analytics program that will help you keep your finger on the pulse of your business by keeping an eye on what people are saying about it online.

While there are dozens of companies out there that offer some type of analytics, not all of them offer the same thing.

Here's where Metricool goes above and beyond when it comes to providing useful information for your business:

As Metricool states, it's the perfect tool for a marketing agency, small businesses, social media managers, and bloggers.

It's Great For Small Businesses!

Metricool provides all of your social media analytics in one user-friendly platform. Not only does it track your competitors online, but it also gives you detailed information about how people are interacting with your content.

And Great For Large Companies!

Even if you're a large company, two or three people can manage all of your social media accounts with Metricool's help.

Aside from providing you with analytics, you can also use Metricool to monitor your ads campaigns.

However, I believe this is one of those rare cases where it's most beneficial for large companies who want to stay on top of what's going on in their industry.

It will help you keep track of your industry and figure out what works and what doesn't... and you can do it all in a very timely manner.


Metricool Features

Before I get into the meat of my Metricool review, let me point out one of the most useful features of the program.

Metricool Analytics: How Does It Work?

Metricool dashboard is a valuable tool that gives you a high-level view of everything going on in your industry. Here's what the dashboard will show you:

And So Much More!

As far as Metricool features go, this is one of the most powerful ones. It allows you to quickly see where you stand online and what your competitors are doing.

Which Means You'll See Your Competitors!

This is a great feature for businesses where competition is fierce. You can see what your competitors are doing online and how they're performing by the numbers.

The Metricool dashboard will give you a quick overview of everything that's going on in your audience. It's a great way to keep up with how your business is doing and see what kind of changes need to be made in order to achieve more success... with fewer problems.

Metricool has a user-friendly interface that allows you to easily monitor your accounts and watch for certain conversations taking place. The program also has an intuitive dashboard that lets you view everything at once.


  • ​Customize your account & view real-time data.
  • Manage all your accounts in one dashboard.
  • Analyze your audience.
  • Research Your competitors.

metricool planner

Metricool Planner: What Does It Do?

Planning out your social media strategy ahead of time is the best way to manage the process. By using Metricool's Social Media Planner, you can figure out the best times to schedule your posts.

Once you know how often you want to post, you can schedule them right away... no more last-minute panicking about when you should post something.

And So Much More!

In addition to scheduling your social media posts, Metricool also tracks your links and the traffic they get. This gives you a deeper understanding of how your content is performing and which posts are most effective.

Which Means You'll Be Able To See Your Results!

Not only do you know when to schedule your posts, but you also know when they've been more or less effective. With this information, you can make the appropriate changes to future posts and improve your results.


  • ​Plan Social Media Posts to maximize engagement & time spent on site.
  • Track links & traffic data.
  • Schedule posts & track analytics.
  • Promote your website through clickable social media posts.

SmartLinks: What it is? How to use it?

Metricool SmartLinks allows you to add one or more links to your bio on any social network for Twitter, Instagram, YouTube, and TikTok.

The idea is simple: once you have created your SmartLink, you can share it on social networks and link directly to any URL, without having to copy-paste the link, manually tag the link or use a URL shortener.

(*) Use the dashboard to add a link in your bio. To create a SmartLink, you must first log in to the dashboard.

How to use it?

  • Add one or many links (see limits specified by each social network)
  • Show different links according to the type of post (image, video, carousel) you make
  • Choose the social network you want to create your smartlink.
  • Add one or more links in your bio. The number of links depends on what social network allows you to do so (see limits specified by each social network).
  • Once the SmartLink is created, you can use it on all your social networks.


By adding a SmartLink, you can promote your website on any social network. Each link gives a different result depending on the social network it's going to be shown on.


  • ​Give fans instant access to your website.
  • Make the most of your posts & increase engagement.
  • Build a new audience for your business through social media.
  • Promote your online business through clickable SmartLinks.

metricool marketing reports

Metricool Realtime Monitor Feature: (WEBSITE| HASHTAG TRACKER | MESSAGES)

Metricool's Realtime Monitor is one of the biggest reasons why so many people love it. It allows you to see what people are talking about on social media, easily track hashtags, and monitor conversations.

It's a powerful tool with a lot of different options. You can even monitor all your social media message inboxes in a single place.

It's a feature that can be useful to just about anyone.

Which Is One of the Key Components of Social Media Marketing!

Being able to see what's going on with your audience in real-time is an incredible experience. It gives you the opportunity to respond quickly and foster relationships with your customers.

Which Means You'll Be Able To See What's Working!

In just a quick glance, you'll know what theories are working and which ones aren't. This will allow you to quickly adjust your marketing strategy and figure out what your audience wants more of.

Key Features

Website: Live access to visitor information, such as which pages they're viewing and where they're coming from.

Hashtag: Get detailed information on Twitter or Instagram hashtags and get a detailed report at the end of the monitoring.

Inbox Management: Ensure you are checking your inbox across all of your platforms and responding as soon as possible.


  • ​Track social media conversations & see what's going on right now.
  • Quickly and easily find and engage with your audience.
  • Find people talking about you and respond to them with a personalized message.
  • Hashtag tracker for all the latest hashtags.

metricool ads campaigns

Metricool Features: Create, manage, and optimize your online ads

You can use this simple and intuitive platform to create and manage your online ads.

With enough inventory, you can get a lot of good exposure.

Metricool's Ad Optimizer Tool will help you choose the right keywords and get top results from your ads. It does this by using a Quality Score algorithm to evaluate your ads automatically on a daily basis.

Which Is One of the Key Components of Paid Search!

You want to make sure that your ads are performing the best they can. You don't want to waste money on ineffective ads or spend more time managing them than you would if you had placed them manually.

With Metricool's ad management platform, you can maximize your return on investment.

Which Means You'll Be Able To See What's Working!

Once your online ad campaigns are set up, it's time to test out what works best for you. You'll be able to see what ads are getting the most clicks and views, what your total cost per click is, and what your total cost per view is.

This data will give you the information you need to make quick changes to your strategy. You can then easily optimize your campaign and see how each change impacts your overall performance.

Metricool's Ad Optimizer Tool will help you choose the right keywords and get top results from your ads. It does this by using a Quality Score algorithm to evaluate your ads automatically on a daily basis.


  • ​​Accessible in the dashboard, through the "Ad Optimization" tab
  • ​​Easily create new ads and optimize them with our tool.
  • ​​Use our keyword tools to optimize your ads right in the dashboard.
  • ​​You can track your costs, advertising performance, awareness campaigns, and campaigns.

Metricool Pricing:

The price for this social media marketing platform varies. The package you select will depend on your needs and what you want out of the platform.

Here are some of the different packages they offer:

Metricool: The Pros & Cons

While Metricool does offer several advantages over other social media analytics programs, there are some drawbacks that come with it as well.

The Good

  • It provides metrics for your business and social media accounts.
  • You can run a real-time report to see if your social media is working.
  • Metricool provides valuable information to help you make decisions about going forward with a specific Facebook ads campaign.
  • You can monitor multiple social media accounts from one platform.
  • Your reports will be valuable if you're running multivariable ads campaigns.
  • The dashboard is attractive and easy to read.
  • It's easy to save reports for future analysis.

The Bad

  • For Google Ads campaigns, maybe you can find more focused platforms
  • It would be great to have a chrome extension that is similar to buffer



Is Metricool worth it?

Absolutely! It's a great social media analytics tool usable by everyone.

Can I try before I buy?

Yes, you can choose to purchase the full version and get a 7-day trial for free!

Which platforms can I integrate with Metricool?

Thanks to Metricool's smart integration with major social media platforms like Facebook, Instagram, Twitter, Youtube, Google Ads, and WordPress. You can easily use Metricool with any platform you want.

Metricool: The Final Verdict

With Metricool, you'll have access to all the data you need to optimize your content and influence your audience. The social media monitoring feature alone is worth it for companies that want to better understand what their customers are looking at online.

Social Media is one of the greatest tools you can use to attract new customers, create new content, and build your brand name. However, it can be downright scary if you're not sure how to go about it.

The key to success is developing a sustainable social media strategy that will help grow your business.

Which Is Exactly What Metricool Will Help You Do!

So what do you think? You'll give it a try?

Start Your Metricool Free Trial!

Alternative Software

Metricool Reviews

Good one

Rated 5 out of 5
June 27, 2022

Started with the free plan and got stuck with this amazing platform! 😀


Metricool Reviews

Rated 5 out of 5
5 out of 5 stars (based on 1 review)
Very good0%

A unique platform to analyze and grow your social media channel and marketing campaigns
Social media scheduling made easy
Beautiful, detailed, useful and automatic reporting
User friendly, easy to use and effective platform
Free forever plan available
Start Your Metricool Free Trial
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