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ActiveCampaign Review - Pros & Cons, Pricing and Best Features!

6.8/1 (expert score)
Product is rated as #2 in category 

App Summary

Overall Rating: 5


Free services and migration
Wide features range
Built-in CRM platform
Fast customer support
Record of all reports
Many useful features


No free plan
A fee of $1 per preview
Conversation features not included in plan


Ease of Use




ActiveCampaign was not well-known a few years ago due to the abundance of marketing tools available at the time, but things have changed dramatically since then. Now they have served more than 150,000 small business customers, and they are the speediest in sales and marketing and one of the best automation tools on the market.

If you're looking for the best email marketing automation tools, you've come to the right place. Active Campaigns is the best on the market and the number one choice for everyone. However, some of you may question: what is ActiveCampaig and what exactly does it do?

This Active Campaign review will cover everything you need to know. Here you will find everything from its best features to its advantages and disadvantages and why we use it, so stick with us until the end to learn everything about Active Campaign.

What Is ActiveCampaign?

ActiveCampaign is a fully-featured email marketing, automation workflow, sales automation, and CRM solution. This software enables users to carry out advanced processing tasks, email marketing services, and customer service.

ActiveCampaign is an excellent tool for any level of marketer, whether they are new to the field or experienced. Marketing and sales automation is made more accessible with this cloud-based service. It has features to contact email addresses, record web traffic, and keep records of customer experience, among other things.

activecampaign review

Who Is ActiveCampaign For?

ActiveCampaign is for anyone who wishes to improve the functionality of email marketing. Furthermore, it's for businesses seeking to computerize their marketing efforts to boost conversions and sales.

Users can save a significant amount of time by using the Active Campaign's automated workflow, which is highly advanced and tough to beat by anyone at this time; it is ranked number one for a reason. If you're looking for the most personalized marketing campaigns for your customers, this platform has everything you need.

Best Automation Features Of ActiveCampaign

Active Campaign has some truly outstanding and unmatched features. It has so much to offer to its users. Check out the most notable automation features and sub-features of Active Campaign in the section below.

Email Marketing:

Active Campaign marketing emails automation service is genuinely unmatched as it allows you to automate follow-up campaigns, edit multiple causes, automatically email clients from your mailing lists, and many other things as well with its email editor. You can also get suggestions by using pre-made automation templates for email campaigns. If you don't like the ones you have, you can create your own. This customer experience automation platform is extremely convenient and easy to use!

Subscription Form:

You can use its subscription form to store the email list and keep customer information up to date. You can save things, such as their email address, name, or any other addons they're receiving.

Dynamic Content:

By using the dynamic content feature of this marketing tool, you can make each individual email unique to the person who reads it. The texts that the receivers will read will be more interesting to them because it is tailored to their own needs and wants. Active Campaign also offers landing page templates from the landing page builder to drag & drop elements and create content easier.

Email Segmentation:

After you've created your dynamic content, you can segment your emails to ensure that the messages reach the target users. This will keep track of who is enjoying the content and who is not and will also allow you to set email segmentation based on the users' preferences.

Split Testing:

With the split testing feature, you can test various message body types, email copy, pop-ups, and even the images and media contained within emails to see which ones your recipients find most appealing.

Marketing Automation:

The Active Campaign’s marketing automation goals are truly a lifesaver; it automatically uses technologies and software to repeat the same actions/tasks. Marketing automation is useful for various purposes, including email, advertising, and social media. With the use of marketing automation, your emails can be scheduled in advance and sent at a predetermined time; isn’t it great?

Site Tracking:

The name says it all. This feature keeps track of the automation software site's activity, such as what activities have taken place on the site and what users are looking for, etc.

Automation Goals:

With ActiveCampaign's automation goals feature, you can easily see how people progress through your funnel and where they're restricted. Essentially, all of your tasks will be part of an automation workflow, and all you will have to do is keep track of them.

Automation Map:

It is a very good feature because it allows you to see various automation connections and how well they are working at the same time. You can observe everything with this feature.


With this feature, you can track a user's journey from beginning to end. The purpose of this feature is to determine which marketing campaigns of yours are performing exceptionally well with potential customers.

activecampaign review

Sales and CRM:

A CRM helps businesses run more smoothly and boost the bounce rate for sales. It assigns deals to the right people and keeps everyone on the same page.

Contact and Lead Scoring:

The lead scoring is based on the contact list/users and the frequency with which they interact with your company; the more frequently they interact, the higher their lead score will be.

Gmail Extension:

All of your sales interactions can be dealt with by ActiveCampaign through its Gmail extension. If you want to know how many times your contacts have opened, clicked on or otherwise interacted with your emails, you can use this feature to do just that.


People are increasingly using their smartphones and other mobile devices to check their email and perform other daily tasks, such as sending and receiving text messages. When you use ActiveCampaign, you can reach out to your social network wherever they are via their mobile phones, email addresses, social media accounts, and your ActiveCampaign account.


Any time of the day or night, you can send SMS messages to your contacts individually or via automated workflows.

Site Messages:

The on-site chat messages feature allows you to communicate with users while they are browsing your site. Like other ActiveCampaign message types, site messages can also have custom designs and messaging.

On-Site Chat & Conversations:

Use a live on-site chat feature and automation to engage users in real-time conversations, allowing you to have a live conversation with them instantly on your company's official website.

Plans & Pricing:

Active campaigns offer both expensive plans and non-expensive plans for everyone. There are a total of four plans available for potential customers to choose from in the active campaigns, so you can select the plan that best meets your needs; and also a 14-day free trial for all the newcomers so that they can take the experience of the tool just before buying a plan.

14-day free trial:

Even though this email marketing software (ActiveCampaign) does not offer a free plan as part of its plans and pricing, it does provide a 14-day free trial for anyone who wants to be certain before purchasing any expensive plan.

Lite Plan:

The Lite is their first pricing plan priced at $9 a month for 500 contacts. It includes:

  • Login for around 3 multi-user accounts
  • Unlimited Emails
  • Chat and Email support (Unlimited)
  • Email Newsletters & contact details
  • Email Marketing
  • Automation Marketing

Plus Plan:

The Plus plan of ActiveCampaign starts from $49 a month for 500 contacts and includes:

  • One-On-One Training
  • CRM & Sales Automation
  • Contact and lead scoring
  • Deep Integrations
  • Conditional content
  • Multi-User Accounts & Email templates
  • Custom user permissions
  • Everything from the Lite plan as well

Professional Plan:

The Professional plan starts at $129 a month for 500 contacts and includes:

  • Email builder
  • Attribution
  • Site messaging
  • Win probability ML
  • Multi logins up to 50 users
  • Everything from the Lite and Plus plans

Enterprise Plan:

All the features of this email marketing platform are available in this final plan, which is designed for advanced users and big business owners who need to manage a lot of things on their own.

The enterprise plan starts at $229 a month and includes:

  • Custom domain
  • Custom reporting (Beta)
  • In-depth onboarding
  • Custom mail server domain
  • Free design services
  • Phone support
  • Free social data

activecampaign review

Pros And Cons Of ActiveCampaign

Although Active Campaign may be the best and most highly regarded tool available, it still has some advantages and disadvantages that should be considered before using it. Let's take a closer look at some of these pros and cons.


  • Free migration & email services
  • Amazingly powerful automation
  • Great email deliverability
  • Complete reporting & contact record
  • Great range of features
  • Machine learning to improve the results of marketing
  • The email builder provides a great versatility
  • Built-in CRM and automation work together to improve your business
  • Different levels of account access
  • Customer support is super fast and friendly
  • Highly affordable


  • Conversation features are available as an add-on and are not included in the standard plan.
  • The app works a bit slow sometimes
  • No free plan
  • Charges $1 for a preview

Frequently Asked Questions (FAQs)

What are the Active Campaign's email design blocks?

The process of creating beautiful campaigns, automation emails, and templates with ActiveCampaign is incredibly simple because you don't have to write down any code or do anything else other than drag-and-drop editor design blocks and that’s it!

What is the Active Campaign's spam complaint rate?

One complaint about every 1,000 messages sent is the maximum spam complaint rate in an active campaign, which is defined as 0.1 percent.

Conclusion - The Bottom Line!

Active Campaign is thus far and away from the best marketing tool available right now and the most trustworthy. Its true purpose is to lend a helping hand to those in need. Now you don't have to be concerned about missing out on important events because of your job; an Active Campaign automatic workflow will assist you in sending everything on its own by the time you set it to be sent. Start using Active Campaign for free now!

Alternative Software

ActiveCampaign Reviews

Perfect for newbies

Rated 5 out of 5
June 27, 2022

Helped me take my email mk to a new level. It turned out to be a channel with higher ROI than expected


ActiveCampaign Reviews

Rated 5 out of 5
5 out of 5 stars (based on 1 review)
Very good0%

Free services and migration
Wide features range
Built-in CRM platform
Fast customer support
Record of all reports
Many useful features
Try Active Campaign for Free
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